Allow us to introduce a Klub you can’t buy your way into—a membership that can only be earned by doing good. The Hagen Kaffe Klub rewards you for doing good in the communities we touch. Not with stamps, but through action and hygge, you get free coffee and brand exclusives. We are proud to introduce what we believe is the world’s most thoughtful membership.

We have held numerous activation events where members who participated earned unlimited free coffee for a month. But wait—that’s not all. Each time they used their reusable coffee cup, the person behind them also got their coffee on the house. Hagen is paying it forward and backward. Ta-da!

Since we launched, Kaffe Klub members have joined us in incredible initiatives, like supporting local schools. Many schools have been affected by the cost-of-living crisis, which has seen families leave London, impacting schools’ budgets. Together, we’ve helped save local schools thousands of pounds, brightening the lives of over 400 children with an environment that inspires them daily.

This December, we’re embracing the spirit of giving with a Toy Gifting Day to bring the joy of Christmas to students in need. We invite our Klub members to donate quality toys, which we’ll gift to pupils at two primary schools. Every member who drops off a gift will receive a drink on us - and for the person behind them, too, in true pay-it-forward style.

To add a touch of festive magic, we’re introducing the limited-edition Hagen Christmas Cup. Members who receive this cup will enjoy free coffee for the rest of the year.

Sign up now to join the Kaffe Klub, stay updated on our upcoming events, and discover more about how you can be part of the magic!

Our Partner EARNT

EARNT was launched with the simple idea that people would go to crazy lengths to get exclusive access and luxury treatment from their favourite brands, restaurants and performers. People still wait in line outside shops to get limited edition trainers and queue for hours online to get tickets for festivals they just have to go to. If you’ll spend 8 hours online for Beyoncé tickets or camp out overnight to be first to get the new Playstation, what would you do to skip those queues? This is energy that we can put to better use. You come to a beach clean, work in a food bank or plant trees and you become a brand VIP.

By connecting brands with causes and consumers, EARNT creates a cycle that benefits each stakeholder not just on an individual level but uplifting communities as a whole. Brands do business better and better business, the causes get an army of volunteers and a voice and consumers consume intentionally, having done good along the way (which also supports their mental health). Communities are created and reconnected while trees are planted, litter is picked and schools are painted. www.earnt.co.uk